Brand Design Masterclass.
A Brand is a living entity, it can suffer, thrive or simply just lose its value and stamina. Your job as a brand designer isn't just to build a nice-looking symbol, but to create a living entity that can grow and evolve without losing its core.
This 6-week virtual live class is designed for brand designers eager to refine their expertise, expand their knowledge, & elevate their careers.
Curriculum
Week 1: Introduction to Brand Design
Understanding the role of Brand design in business success.
The evolution of branding: An historical perspective.
The importance of consistency in Brand design.
Client onboarding: Conducting effective discovery sessions.
Week 2: Interpreting a Brand Strategy Document
Analyzing subtle nuances in tone, voice, and messaging.
User personas: Exploring emotions, aspirations, and motivations.
Translating brand traits into design elements: From abstract concepts to visual elements.
Conducting brand audits & competitor analysis for informed visual identity.
Week 3: Visualizing Concepts with Stylescapes & Moodboards.
Developing Brand Identity concepts through style scapes.
Moodboards & stylescapes, where and how to use them.
Case studies: Effective style scapes in real-world branding projects.
The role of color theory and psychology in branding.
Week 4: The Logo Design Process
Hands-on workshop: Creating logos and brand assets.
Presenting logos: Using a real-life project as a case study.
Integrating typography and symbols for cohesive logo designs.
We will be breaking down real-life projects by Geneza Brands
Week 5: Developing a Visual Identity System
Crafting a visual language:
Creating custom icons, illustrations, and patterns.
Guidelines for image selection & treatment.
Maintaining consistency in imagery and iconography across a brand's visual identity.
Capstone project: Designing a complete visual identity system for assigned brands.
Week 6: Application & Presentation
Designing brand collateral: Business cards, brochures, & more.
Presenting brand identity to clients: Articulating design choices & rationales.
Applying brand identity to various media and platforms.
At the end of the masterclass, certificates will be awarded to students who meet the qualification criteria.
In addition to the Masterclass, you also get to,
Join an exclusive Slack channel for direct communication with Bolanle Banwo Osadolo, our seasoned industry expert. This is your unique opportunity to ask questions, seek advice, and gain invaluable insights from one of the best in the business.
Get personalized guidance to enrich your learning journey and fast-track your development as a brand designer.
Exclusive Resources:
You will also gain access to exclusive resources, including design templates & recommended reading materials, curated to enhance your learning experience.
Access to the class recordings:
At the end of the 6-week training, you'll get unlimited access to every recorded training session. This ensures you can revisit any lesson, fill in any missed gaps, or simply review at your convenience.
Testimonials
Real stories, real impact: Our students share their transformative experiences and the impact our program has had on their journeys!
The materials presented by Ms Bolanle truly helped advance my understanding of design and to think like a professional. With the plethora of information online, it’s a special thing when someone who has walked the path avails themselves to hold the hands of individuals who have begun the journey. This design class has helped me refine my processes and how I deal with clients. It has helped me to think bigger but also to be more meticulous in my process to bring a worthy end result to clients in the future. I’m proud to say I was a student of the school albeit virtually for 6 weeks.
Simango Phillip
It was really insightful. Being a self-taught designer can be hard without proper guidance and mentorship.
This masterclass gave me access to understand my flaws and limitations, get specific answers to questions, and receive direct guidance. It was totally worth it.
Eke Comfort
Brand Design Masterclass was an impactful program. I gained extensive knowledge on brand design.
The values I received exceeded the course tuition fee by a significant margin. God bless Mrs. Bolanle and the Geneza team.
Oluwasegun Oni
The Brand Design Masterclass has been a game-changer for my design career. Each session left me more eager and inspired to learn than ever before. The knowledge I gained—from brand analysis to strategy, design systems and expression—has made me a better designer and shown me how these elements drive business success. This masterclass wasn’t just an educational experience; it was a valuable investment in my career and personal growth. Thank you so much, Bolanle and the entire Geneza team, for this incredible journey!”
Adesewa Owoeye
The brand masterclass has been an amazing experience to put it lightly. We learnt the rudiments of brand design from start to finish - even soft skills; pricing, collaboration, presentation, etc. it’s been an amazing and enlighten experience.
Mrs Bolanle is also a fantastic tutor; she broke down everything with relevant examples - with context from real brands that we can relate with, that was the highlight for me.
Temidayo Haruna
The class was exceptionally insightful. The feedback we received was detailed and constructive, addressing everything from our presentation techniques to the tiniest details of our work. This level of feedback was incredibly valuable and has had a significant impact on how I think and approach my work.
I deeply appreciate the effort and dedication that Bolanle and her team put into this course. It has been a transformative experience for me.
Adekolu Michael
I had a very insightful experience learning about design. What makes a professional and amateur different is definitely this class
Akinbola Toluwa
My first masterclass experience! I’ve always wanted to know how the top guns in the branding industry create their magic and I really wanted to hear directly from them. This branding masterclass did just that. I got to understand the role of collaboration and storytelling in brand identity design. This class for me solidified my understanding of the branding process. Thank you Bolanle!
James Udotong
Course Tutor
Bolanle Banwo Osadolo
Lead Brand Designer & Founder, Geneza Brands.
Bolanle Banwo Osadolo is a Brand Identity designer and design advocate from Lagos, Nigeria. She is the founder of Geneza Brands, an agency that specializes in helping brands build strong identities and tell compelling stories through creative designs.
She is also the Founder of The Female Designer Movement ( Azari ) ...
Certificate
At the end of our Brand Design Masterclass, participants will be awarded a certificate. To uphold the integrity of this recognition, attendees must maintain a minimum class attendance of 75% and submit all required practical projects.
Dates: 2024
Cohort 1: April 13th - May 18th
Cohort 2: June 1st - July 6th
Cohort 3: September 14th - October 19th
Live Classes:
Classes will be conducted live online on Coachli, each session spanning two hours. It's essential to allocate dedicated time to attend these sessions.
Pre-Class Preparation:
Before each session, you'll receive materials and design assets to work on projects throughout the week. These assignments are integral to your learning journey and will enhance your understanding of the topics covered.
Commitment Requirement:
As this masterclass aims to propel your design career to new heights, consistent attendance and active participation are mandatory.
Certificate Eligibility:
Certificates will only be issued to participants who maintain at least a 75% attendance rate and complete assigned projects. This ensures the integrity and value of the certification.
Contact Information:
For any inquiries or assistance, please reach out to us at [email protected]