Brand Design Masterclass 2024

A Brand is a living entity, it can suffer, thrive or simply just lose its value and stamina. Your job as a brand designer isn't just to build a nice-looking symbol, but to create a living entity that can grow and evolve without losing its core. 


This 6-week virtual live class is designed for brand designers eager to refine their expertise, expand their knowledge, and elevate their careers.


Week 1: Introduction to Brand Design

Understanding the Role of Brand Design in Business Success
Evolution of Branding: Historical Perspectives
Importance of Consistency and Coherence in Brand Design
Client Onboarding: How to conduct a discovery session with a client
Week 2: Interpreting a Brand Strategy Document

Analyzing Subtle Nuances: Tone, Voice, and Messaging Style
User Persona: Understanding Emotions, Aspirations, and Motivations
Translating Brand Values into Design Elements: Abstract Concepts to Tangible Visuals.
Conducting Brand Audits and Competitor Analysis to Inform Visual Identity Decisions.

Week 3: Visualizing Concepts using Stylescapes

Visualizing Brand Identity Concepts using Stylescapes
Moodboard vs Stylescales
Examples of Effective Stylescapes in Real-world Branding Projects
Color Theory and Psychology in Branding

Week 4: Logo Design Process

Hands-on Workshop: Logo Design and Brand Assets
Logo presentation using a real-life project
Integrating Typography and Symbols to Create a Cohesive Logo Concept

Week 5: Visual Identity System

Visual Language Development: Creating Custom Icons, Illustrations, and Graphics.
Guidelines for Image Selection and Treatment
Maintaining Consistency Across Imagery and Iconography in the Visual Identity System.
Capstone Project: Creating Visual Identity Systems for Assigned Brands

Week 6: Application and Presentation

Designing Brand Collateral
Presenting Brand Identity Design to Clients: Articulating Design Choices and Rationale.

At the end of the Masterclass, certificates will be awarded to students who have met the qualification criteria.

In addition to the Masterclass, you also get,

Direct Access to Bolanle Banwo Osadolo: Gain exclusive access to a special Slack channel where you can chat directly with Bolanle Banwo Osadolo, our seasoned industry expert, whenever you have questions or need guidance. Benefit from valuable insights and personalized advice to enhance your learning experience and accelerate your growth as a brand designer.

Exclusive Resources: You will also gain access to exclusive resources, including design templates and recommended reading materials, curated to enhance your learning experience.


At the end of our Brand Design Masterclass training, participants will be awarded a certificate. To uphold the integrity of this recognition, attendees must maintain a minimum class attendance of 75% and submit all required practical projects.



Training Fee

Early Bird: ₦125,000


Cohort 1 - Date: April 13th -  May 18th 
Cohort 2 - Date: June 1st - July 6th 

Live Classes: Classes will be conducted live online on Coachli, each session spanning two hours with breaks included. It's essential to allocate dedicated time to attend these sessions.

Pre-Class Preparation: Before each session, you'll receive materials and design assets to work on projects throughout the week. These assignments are integral to your learning journey and will enhance your understanding of the topics covered.

Commitment Requirement: As this masterclass aims to propel your design career to new heights, consistent attendance and active participation are mandatory.

Certificate Eligibility: Certificates will only be issued to participants who maintain at least a 75% attendance rate and complete assigned projects. This ensures the integrity and value of the certification.

Contact Information: For any inquiries or assistance, please reach out to us at [email protected]. We're here to support you throughout your learning experience.

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